TÜROB is a non-governmental organisation for quality hotels and tourism companies, with a strong base among Istanbul and city hotels. It is a member of HOTREC, the European trade body for hotels, restaurants and cafés.
Müberra Eresin. Re-elected in 2025 at the 25th Ordinary General Assembly on a single list, in what is reported as her third term. She has led the association since 2019 and was still described as president in 2026 news.
TÜROB is a good first contact if you are looking for established hotels, especially in Istanbul and other cities, or want a sense of where the hotel sector stands. It does not publish a public member directory that we could find, so use the Ministry of Culture and Tourism to check a hotel’s licence status.
Visit Turkey can point you to reliable contacts. Tell us what you need, read how to check a Turkish business is genuine or see all Turkish tourism associations.
Information checked on 8 November 2026 from public sources. Office-holders change at general assemblies, so confirm the current president on the association’s own website. We are an independent guide and are not affiliated with the organisation described.
